Development of a Commercial Strategy for HHLA TK Estonia

Challenge

HIG contracted HPC to support the development of a comprehensive and actionable commercial strategy for HHLA TK in Estonia over a 3-5 years horizon.

Tasks Performed

• Identified commodities with highest volume potential and return, focusing on containers (reefer) and bulk
• Identify key players in the relevant markets
• Assess HHLA TK’s competitive position, conduct SWOT analysis and elaborate USPs
• Prioritised target commodities incl. pricing structure and value-added services
• Elaborated detailed prioritised action plan, volume impact of recommended measures and requirements in terms of storage, etc.

Benefit

HPC identified niches in a highly competitive market and improved the Client’s service range and quality.