Establishment of a Cruise Office Hamburg, Support with the Implementation of the Cruise Initiative “Cruise Net Hamburg”

The Challenge

This project was elaborated by HPC’s former subsidiary UNICONSULT Universal Transport Consulting GmbH. Both companies combined their competencies and services in the course of a merger in July 2017.
In early 2014, a cruise initiative was launched to strengthen and support the cruise industry in Hamburg. To support its implementation, the Client was planning the “Cruise Office Hamburg”. Along with the objective of developing Hamburg as a cruise destination, Hamburg wished to attract companies involved in the cruise business. The City also wanted to sharpen its profile as an innovative location in the areas of ship supply services and passenger handling processes as well as in the development of cruise-related technologies. Furthermore, the cruise initiative aims at increasing employment in the cruise sector of the metropolitan region, duly considering career orientation, education and further training for professions in the cruise industry. UNICONSULT supported Hamburg Cruise Center e.V. with the foundation of the ”Cruise Office Hamburg“ and the implementation of the cruise initiative.

Tasks Performed

• Establishment of the Cruise Office
• Analysis of the relevant information or data basis
• As-is analysis of the cruise location (i.a. the fields of activity of resident and external companies) including feasibility estimation
• Support in updating the existing value-added analysis and development of a system of indicators for the cruise sector
• Analysis of the training and study opportunities in the cruise sector
• Development of the potentials – planning and implementation of necessary measures
• Comprehensive tasks such as setup of an internet performance (incl. logo), development of a business directory, continuous market observation, attendance at events as well as media and web presence
• Location marketing
• Network building and clustering
• Staff recruitment
• Project applications for the acquisition of subsidies
• Project management and monitoring

Benefit 

• Supporting the endavours of the Ministry of Economy & Transport and Innovation to brand the City and Port of Hamburg as the one and only cruise destination and business location in Germany